Butter! Better!
Butter! Better!
Convenient portable butter
Butter Better is an innovative take on portable butter. Each container has a built-in knife that eliminates the hassle of bringing your own cutlery.









Butter! Better!
Convenient portable butter
Butter Better is an innovative take on portable butter. Each container has a built-in knife that eliminates the hassle of bringing your own cutlery.
Fossil
The memory filled radio
Our memories fade over time, but the most important ones remain with us. This transparent glass radio has its electrical circuits suspended in a way to suggest a moment frozen in time. The fragmented pieces represent memories that are connected together to link the past with the present.
Collaborated with Chohee One.
Martian Martin
The uniquely shaped radio with a hidden button
The radio is one of the most familiar electronic products in our life. This product differs from the typical radio due to its unique appearance. With no visible buttons, it blends in with its surroundings. To use the radio, simply turn the wheel located on the bottom.
Collaborated with Jaewoo Kim, Sojin Kim
Trinity is a product that combines a cane with a tripod. It is composed of a detachable handle and a pole that can be separated into three extendable legs. Take it with you on a hike and pull out the legs whenever you want to take a picture.
Collaborated with Kyungbin Kim
Room of the rest
Comfort of the inexistence
Being surrounded by countless people and buildings in an urban environment can be overwhelming. The purpose of the room of rest is to provide a moment of peace. The box limits your auditory and visual perception to help you relax and take a momentary break.
AD Sleeve
Co-promotion between Starbucks and UNIQLO
The sleeve ad is a synergy between Starbucks and UNIQLO. An image of the model is printed on the cup and can be “dressed” by three different outfits on the coffee sleeves. It gives off the impression of dressing the model and combines the conservative, calm image of Starbucks, with the young, and energetic UNIQLO. Short-term promotion can be done by providing a discount coupon for UNIQLO with each purchased drink at Starbucks. In the same way, UNIQLO can give out drink vouchers for Starbucks to their customers.
Collaborated with Jungmin Hong, Aareum Jeong
Reel
Storage within a triangle
‘Reel’ can transform the main triangle of the bike frame to store your belongings. The silicone stickers are attached onto the frame and the elastic band is wound up between them. Unlike common bicycle accessories, the flexibility of the band allows the user to express their style by customizing the shape of ‘Reel’.
Collaborated with Aareum Jeong
Jöstedalsbreen
Glass and concrete lamp
Inspired by the snow capped peaks of the Alpine mountains, two different materials were used to reconstruct it. The concrete forms the base of the mountain, while the glass represents the snow.
Pendio
Pen with radio
This combined pen and radio allows you to write and listen to the news or music simultaneously. Put Pendio in your pencil case or pocket and take it wherever you want.
Sticky sketch
Let the kids be the artist
Similar to a Post-It note, this sketchbook solves the problem kids face when they want to display their drawing. Each page has an adhesive backing which allows kids to draw and have the self-satisfaction of hanging up their own work. Frames, glue, scissors, and a mother’s help are no longer needed.
Yeongkeun Jeong is a Industrial designer based in Seoul, South Korea.
Thank you for finding my website and hope you like what you’ve seen here.
Hongik University, Seoul, South Korea 2006 – 2012, Industrial design